IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
Wilful Surveillance
For over a decade website visitors needed to prove being a human by clicking a checkbox or solving simple challenges called Captchas. Google’s evolved service, invisible reCAPTCHA, can now perform the check-up automatically by recognising humans based on their online behaviour. This is yet another algorithmic surveillance we wilfully submit to.