Research has found that strategic foresight has a significant impact on an organisation’s bottom line – those who think about the future could be looking at up to 33% higher profitability and 200% higher market capitalisation within their industries.

Futures and foresight-oriented discussions have a tendency to focus on specific industries. Having an in-depth understanding of key trends and directions within one’s industry is a must, however, a too heavy focus on industry-specific approaches can also be limiting.

Key Success Factors of a Foresight ProgramA good foresight program doesn't pop out of anywhere. Organisations that wish to understand the future and prepare for it need a good program in place.

Soile Ollila is the Foresight Manager at Business Finland, which focuses on offering a service path for customers in Finland and abroad in innovation funding, internationalisation, and investments.

Jussi Leskinen, Director of Customer Experience Management and Operations at Lindström, and Mika Raulas, Business Designer at Roger Studio, took the stage to discuss using strategic foresight to design future customer experiences.