IN SPOTLIGHT
Shaping the Future of Taste: Inside Givaudan’s Foresight Journey
Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.
BLOG BY FUTURES PLATFORM
Looking for an Alternative to That Glass of Wine?
The alcohol industry is used to competition but not so much to disruption. It has some of the most devout followers and healthiest profit margins of any industry. But some people are trying to bring change to the industry, whether by creating wine in a laboratory or by getting rid of alcohol entirely. Are their efforts being rewarded?