CASE STUDY
Learnings from Givaudan’s Hands-On Foresight Journey
As a global leader in taste and wellbeing experiences for the food and beverage industry, Givaudan works with Futures Platform to identify emerging change signals, explore alternative future scenarios, and build foresight skills across the organisation.
Givaudan needed more than data to anticipate future industry trends
The food and beverage industry is experiencing a transformative shift driven by rapidly evolving consumer demands. Recognising the need for a fresh approach to stay ahead, Givaudan decided to start doing things differently.
Foresight fuels new thinking and innovation at Givaudan
To stay ahead, Givaudan partnered with Futures Platform to transform its approach to innovation. Futures Platform’s foresight database has been integrated into Givaudan’s horizon scanning and scenario development work, helping the company anticipate industry shifts earlier, align innovation efforts with emerging consumer needs, and develop innovative product ideas.
“Our continuous partnership with Futures Platform ensures that our people are well-equipped with the latest toolset and knowledge in foresight methods to deliver impactful analyses to our customers.”
Sebastian Silva
Global Customer Foresight Manager at Givaudan
