IN SPOTLIGHT
The war in Ukraine, three years on: Which scenarios still stand?
In 2022, we outlined four possible futures for the war in Ukraine. Now, three years later, as new geopolitical realities emerge, it’s time to reassess which scenarios still hold and what the latest developments mean for Ukraine, Russia, and the West.
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The rise of the ‘solo economy’ is driving new consumption patterns
Often referred to as the ‘solo economy’ or ‘singles economy’, the growing prevalence of this household unit will have many implications for consumer brands who’ve long assumed that the default household consists of multiple people.