IN SPOTLIGHT

Shaping the Future of Taste: Inside Givaudan’s Foresight Journey

Before the world caught on, Givaudan was already designing the taste experiences of tomorrow. We sit down with Igor Parshin, Customer Foresight Lead at Givaudan to talk about how the company turns early change signals into the flavours that will define the future.

 
Read more
 

BLOG BY FUTURES PLATFORM

 

Future Trends Marianna Mäki-Teeri Future Trends Marianna Mäki-Teeri

Will We Accept Social Ranking Systems?

China is planning to launch a Social Credit Score (SCS) system that ranks its 1.3 billion residents according their trustworthiness by 2020. It has been called as a futuristic version of Big Brother as it uses large variety of data to monitor and evaluate its citizens’ behaviour. How would you feel if your trustworthiness was publicly measured with a single algorithm-based score?

Read More
Future Trends Tapio Mäkelä Future Trends Tapio Mäkelä

Pirates at The Sea of Data

Despite the fact that Ransomware has been around for some time, software giants like Microsoft keep releasing updates and software that include vulnerabilities. Customers are helpless because they cannot see the software code to see if the products they buy are faulty. Should not companies that let the thieves in, be held responsible?

Read More