IN SPOTLIGHT
Rebuilding Ukraine: Four Future Scenarios
The cost of Ukraine's reconstruction stands at a staggering $486 billion—and climbs higher with each passing day. Timely decisions on investments, workforce, and resources will define the nation’s post-war recovery and long-term future.
BLOG BY FUTURES PLATFORM
Meet Generation Alpha: Future Consumers Reshaping Markets
Born between 2010-2024, Generation Alpha will be the longest-living, most educated, and possibly the wealthiest generation. Growing up alongside technology since birth, their life experiences and preferences will differ significantly from earlier generations.
Pandemic’s impact on the young: Generation Z and growing up in the middle of COVID-19
In our article series, we zoom in on some specific areas and industries in the world that will emerge after the COVID-19 pandemic. This fourth instalment focuses on the pandemic’s impacts on Generation Z. The article is based on an analysis by Futures Platform, with insight from Jonah Stillman, the acclaimed Gen Z speaker and author, and Futures Platform’s Content Director Dr Tuomo Kuosa.