IN SPOTLIGHT
The war in Ukraine, three years on: Which scenarios still stand?
In 2022, we outlined four possible futures for the war in Ukraine. Now, three years later, as new geopolitical realities emerge, it’s time to reassess which scenarios still hold and what the latest developments mean for Ukraine, Russia, and the West.
BLOG BY FUTURES PLATFORM
Meet Generation Alpha: Future Consumers Reshaping Markets
Born between 2010-2024, Generation Alpha will be the longest-living, most educated, and possibly the wealthiest generation. Growing up alongside technology since birth, their life experiences and preferences will differ significantly from earlier generations.
Pandemic’s impact on the young: Generation Z and growing up in the middle of COVID-19
In our article series, we zoom in on some specific areas and industries in the world that will emerge after the COVID-19 pandemic. This fourth instalment focuses on the pandemic’s impacts on Generation Z. The article is based on an analysis by Futures Platform, with insight from Jonah Stillman, the acclaimed Gen Z speaker and author, and Futures Platform’s Content Director Dr Tuomo Kuosa.